For most of us, Pinterest is an “ooh!” and “aah!” sort of social media platform. We see something that makes us squeal due to its cuteness/usefulness/applicability (but mostly cuteness) and repin it onto one of our boards in a process that can continue for quite some time before we manage to tear ourselves away and reemerge into real-world society. But BeActive, a transmedia publisher, sees Pinterest as having great potential in the storytelling world, and is taking the novel Beat Girl by Jasmina Kallay and sharing its story by means of a Pinterest profile.
“tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.”
Pinterest is now the third most popular online social network, and Beat Girl The Web Series has already accrued some 3200 followers. BeActive founder and CEO Nuno Bernardo explains:
“We wanted to bring back the popular Photonovels of the 60s to the new digital generation. The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images.”